https://www.shortlistcapital.com/contact daily 0.75 2021-12-10 https://www.shortlistcapital.com/about daily 0.75 2022-04-08 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/800f076d-35de-4724-999e-e08df93bacbc/about-SL-group-shot-mobile%2B%25281%2529.jpeg About - About We support founders who are building companies that reimagine how we live. By drawing on our own vast experiences as entrepreneurs, women, mothers, friends and colleagues, our network provides funding, ideas, strategic insights and connections. We champion game-changing visionaries who want to improve our everyday lives. Our roots are in San Francisco, the home of revolutionary ideas and innovation. We have strong links throughout the U.S., providing us with a broader scope to identify trends, understand markets and explore new opportunities. https://www.shortlistcapital.com/home daily 1.0 2021-12-15 https://www.shortlistcapital.com/portfolio daily 0.75 2021-12-15 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/f5905c78-6496-4791-a6b1-0139739f0200/portfolio_logo_argent.png Portfolio ArgentWorkwear https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/bf46123f-33eb-40ea-825c-42472675ac96/portfolio_logo_21seeds.png Portfolio https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/8ad86c4b-7f0a-4aba-8e3d-84a340b2a9d4/portfolio_logo_11honore.png Portfolio https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/f4af89e3-9747-410f-9163-5178fdfe312f/logo_attngrace+%282%29.png Portfolio https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/0426c0f0-d671-4b5a-8b5a-f85cdec892d5/portfolio_logo_august.png Portfolio August https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/325ff4dc-1d5b-4d70-b302-26cdf19f799f/portfolio_logo_beautycounter.png Portfolio Beautycounter https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/bf90c785-4484-4ad8-ae2b-08ffd20c1d85/portfolio_logo_ayla.png Portfolio Ayla Beauty https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/b37d8365-b582-4f88-bc33-7d2d75596495/climax.png Portfolio https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/f0f26776-aaf7-47de-ad0f-31551a67c65e/portfolio_logo_bathingculture.png Portfolio Bathing Culture https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/5579237e-c784-4243-b566-dc189d45efd8/portfolio_logo_forme.png Portfolio https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/bd5ea3ae-6941-4a66-b882-7b06e25bf2eb/portfolio_logo_berkleypsytech.png Portfolio Beckley Psytech 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https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/476b82e4-9a5e-4fb3-8ca3-365663bf783e/portfolio_logo_behuppy.png Portfolio Huppy https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/fef22d57-54cb-461f-bb24-877ce38ffd3c/portfolio_logo_hvmn.png Portfolio HVMN https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/39a557d2-9452-4ba2-a495-3bfbbb83ee96/portfolio_logo_impossible.png Portfolio Impossible https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/5acfdfb7-2719-47e0-92db-532207ed393e/portfolio_logo_innercosmos.png Portfolio https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/09f3ef3c-da44-4cc6-9b25-be4cfe0cb914/portfolio_logo_juneshine.png Portfolio June Shine https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/be0467be-d01e-4320-a064-915e4eda1c7d/portfolio_logo_just.png Portfolio JUST 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https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/fc2f0946-76b0-4950-80c1-c0cce7232b4d/portfolio_logo_primary.png Portfolio Primary https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/d0f2e9ab-2b37-4b3e-affe-5bc95fe6737b/portfolio_logo_reel.png Portfolio Reel https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/09960e7b-e394-4ad2-9044-82f6f0208005/portfolio_logo_rocketsofawesome.png Portfolio Rockets of Awesome https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/73bf6769-2366-4617-a6cf-d12785474d59/portfolio_logo_rothys.png Portfolio Rothy's https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/28cfc013-44fc-40f7-b0b5-d7063660b09a/portfolio_logo_safecatch.png Portfolio Safe Catch https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/ea0eb859-8858-4e14-af13-f277974a6cf1/portfolio_logo_saiebeauty.png Portfolio Saie Beauty 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https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/0b2a2a49-175b-494b-beb8-894f83b10a1b/portfolio_logo_spiritless.png Portfolio Spiritless https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/b498d896-5da2-496f-8d44-777a072d5f61/portfolio_logo_stylistla.png Portfolio Stylist LA https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/13dce550-8997-4dc1-afbb-c41c61011689/portfolio_logo_thaiwala.png Portfolio Thaiwala https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/ac962b13-2fc2-4b11-a82c-0c18bddcdde6/portfolio_logo_theriveter.png Portfolio The Riveter https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/20e1513d-6ff5-4e5b-a508-7acee3e9ec5d/portfolio_logo_tosi.png Portfolio Tosi https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/eadad063-00e3-469b-9e75-3797c7286524/portfolio_logo_trustworthy.png Portfolio Trustworthy https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/f8e3c35b-8ce2-420e-b0d7-d8ca613437ea/logo_woodenspoon+%281%29.png Portfolio Wooden Spoon Herbs https://www.shortlistcapital.com/collective daily 0.75 2026-01-28 https://www.shortlistcapital.com/collective/jessica-farron monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/14e65126-0fd9-400c-8dec-933045234d8c/Jessica_Farron_0532_V2_Final+CROP.jpg Collective - Jessica Farron - Jessica Farron Jessica has over 20 years of experience in digital and retail marketing from start-ups to large corporate brands, including The North Face, Pottery Barn, Piperlime and Banana Republic. In addition to leading marketing and creative teams, her career includes building innovative CRM platforms, developing digital acquisition programs and launching effective brand activation campaigns across all marketing channels. As an advisor and investor, Jessica is focused on what’s next across many categories with a particular focus on digital retail evolution, health and wellness, functional food, and technology targeted to help brands build better customer experiences. Having overseen significant marketing programs, Jessica has a keen sense of what it takes to deliver a game-changing and productive consumer experience. Personally, Jessica is focused on education and serves on boards of CCA (California College of the Arts) and her children’s school. Jessica graduated from Boston University with a B.S.B.A in Finance and currently lives in San Francisco with her husband and two daughters. Jessica is a self described content junkie who loves to read, travel and study new languages. Back https://www.shortlistcapital.com/collective/carol-bonnie monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/dad61def-89c2-4c51-972f-c7df136c0a88/collective_carolbonnie_full.jpg Collective - Carol Bonnie - Carol Bonnie Carol is inspired by passionate founders whose breakthrough ideas focus on high value opportunities through innovation and creativity. With a background in consumer products and information technology, Carol came to investing following her own start-up experience with T.R.A.D.E, which specialized in global trade data analysis. Since 2010, she has invested in and championed dozens of early-stage health, clean beauty, sustainable fashion, mental wellness and fintech companies. She is a dedicated connector and fundraiser, whether for non-profits or political campaigns. She serves on the foundation board of California Pacific Medical Center, the Fine Arts Museums of San Francisco and the Vice President’s Residence Foundation. Carol has worked as a fundraiser and finance committee member on various campaigns for Vice President Kamala Harris. Carol lives in San Francisco and has three children. She loves spending time with friends and family, hiking, skiing and traveling. Back https://www.shortlistcapital.com/collective/heidi-castelein monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/c534c455-e205-46b4-b3d4-573d0353fbcd/Heidi_Castelein_0864_V2_LG.jpg Collective - Heidi Castelein - Heidi Castelein From plant-based food companies to sustainable fashion, Heidi is drawn to ideas that are climate positive and bring joy to the consumer. For her, it’s as much about believing in purpose-driven founders as it is about the products and services themselves. After completing her MFA in graphic design, Heidi founded the women’s sleepwear brand, PJ Valentine. The range of patterns was inspired by vintage Asian textiles, printed locally in the Bay Area and sold at Bergdorfs, Barneys and boutiques throughout the US. She is co-founder of Bernier, an emerging apparel brand that focuses on responsible and ethical production. Heidi has served on the boards of educational and arts nonprofits for many years and has dedicated her time to fundraising on the organizations’ development and campaign committees. She has a love for documentaries and their capacity to change lives and pursues this through her work on the board of SF Film. Heidi grew up in Minneapolis and Aspen and lives in San Francisco. She cherishes time with her family and friends, loves to entertain, hike, ski, travel and is passionate about architecture, art and design. Back https://www.shortlistcapital.com/collective/kate-harbin-clammer monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/faead9ee-8520-434a-b862-67c6bb6d1783/Kate_Harbin_Clammer_0807_V4_MC_Final_LG.jpg Collective - Kate Harbin Clammer - Kate Harbin Clammer Kate is inspired by visionary founders who combine their passion for improving our lives and the world with business acumen. She brings a deep finance background to Short List Capital. Her experience co-founding the private equity firm, Source Capital, with her brother Tom gives her a rich insight into the start-up experience, of building something from scratch and the need to wear many hats simultaneously. Source Capital is intensively involved in the operations of its portfolio companies, and Kate has extensive experience as an active Board Member and Board Chair. During her time at Short List Capital, she has particularly enjoyed investing in digital fashion, clean beauty, mental health and technology companies that enable these shifts in consumer behavior. Kate loves being of service to founders, particularly around capital formation strategy. Kate lives in San Francisco with her husband and three children. Outside of work, she finds being a mother, wife and friend her most rewarding roles. Kate is a passionate supporter of San Francisco and cherishes her non-profit work. She previously served on the board of Tipping Point Community for 15 years and currently serves on the board of the de Young and Legion of Honor museums. In her free time, she loves reading, hiking, skiing and travel. Back https://www.shortlistcapital.com/collective/alison-pincus monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/7f5fdcda-25e4-4f84-8546-77987fa4c46e/Ali_Pincus_0218_final.jpg Collective - Alison Pincus - Alison Pincus Alison is an enthusiastic and accomplished entrepreneur and operator. She leverages her extensive brand development, growth marketing and general management background when analyzing businesses. At Short List Capital, Alison is driven by her love of innovators, visionaries and industry reinventions, particularly in the fintech/crypto and consumer spaces. During a summer White House internship, Alison’s work on Vice President Gore’s The Globe Program introduced her to the revolutionary possibilities of the web. Alison then sharpened her skills at digital teams within media companies including NBC, Disney, Virgin Mobile and Hachette Filipacchi. She then founded her first start-up in 2009, the direct-to-consumer E/M-commerce One Kings Lane (OKL). OKL disrupted the home decor category by achieving a leadership position and was sold to Bed Bath & Beyond (NASDAQ: BBBY) in 2016. As a single mother of three, including a son with unique special needs, Alison is germinating an idea that will benefit the exceptional/differently-abled community. Her social impact work also includes responsibilities as an active board member of Enterprise for Youth, an organization that empowers under-resourced youth to reach their potential. Having found her inner-athlete in her 40s, Alison is often taking up new sports and challenges. Recent goals include re-learning Hebrew, better chefing, and acquiring the art of beautiful handwriting, aka calligraphy. Back https://www.shortlistcapital.com/collective/katie-schwab-paige monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/61aa7bbe93ad254471e3c2a4/a73a9475-6d9d-4b88-8cdf-abe4d01f48be/Katie_Paige_1078_Final_MC_V2_Final.jpg Collective - Katie Schwab Paige - Katie Schwab Paige Katie’s passion for investing aligns with her commitment to philanthropy. She believes in identifying and supporting innovative vision and extraordinary leadership across the non-profit and for-profit sectors. When investing in consumer brand businesses, she’s most influenced by transformative ideas and founders who are focused on making the world a better place through high-impact and - in some cases - life-changing products, services, and experiences. Katie likes to cast a wide net but has a particular interest in EdTech, digital fashion, blockchain and consumer spaces. As Board Chair and President of the Charles and Helen Schwab Foundation, she provides oversight for the foundation’s investments in education reform in K-12 public schools and poverty prevention in the Bay Area. She is also a board member at Tipping Point Community and at the San Francisco Museum of Modern Art. In her spare time, Katie is passionate about supporting living artists and is an active art collector. She lives in San Francisco with her husband and three daughters. Back